Hello…سلام

This March I
spoke on the seventh edition of TEDxMarrakesh 2019 at the Es Saadi Palace. This year’s theme was: WE ARE THE WORLD – IDENTIFYING IDENTITY!

Growing up with a Dutch mother and an Iranian father, navigating in between distinctively different cultural contexts has always been a second nature. My career started in the realm of architecture and urban design; acting as international business development manager for Rem Koolhaas’ Office for Metropolitan Architecture (OMA) and its multidisciplinary think tank AMO.
Being an intercultural connector with a passion for identifying synergies, I specialise in liaising between The Netherlands and the MENA region. Guiding investors and startups in cyber security, Blockchain tech on their endeavours between NL and the MENA.

Recent ventures led me to the realm of social impact innovation; an area that allows me to combine my business acumen, extensive network and more importantly a sense of purpose and ‘innovation for humanity’ which resonates with me on a multitude of levels. Humbling examples of which being creating Coalitions for Impact for Iraq, Jordan and Lebanon with Society Impact and The Dutch Ministry of Foreign Affairs and co-founding ZINC Foundation. My most recent projects are characterised by a mix of public and private stakeholders, with a distinct MENA element. I thoroughly enjoy contributing to developments that enhance multilateral relations between the two parts of the world I consider home; The Netherlands and the Middle East.


Since my activities cover a wide spectrum, this website attempts to offer more insight into my areas of interest and expertise. Interested in collaborating? Don’t hesitate to reach out.

What I do

About me

Safiyeh personal

Usually not a supporter of sharing glimpses into my personal life, but I wanted to share this picture of me and my 3 sons. My driving forces, the ones that make me want to become a better version of myself every single day, the ones that dazzle me with their authentic, pure interpretation and unfiltered vision of the world around them…and the ones I aim to set an example for. Sincerely hoping that their generation will no longer have to enter into endless debates and discussions about #diversity, #inclusion and #genderequality …nor face #gendergaps and #bigotry at the workplace….Merely due to the simple fact that they grew up watching their dedicated mothers, aunts and carers follow their unrestricted ambitions and achieve their goals whilst maintaining and embracing their femininity, cultural identity, dignity and pride.

What others say about me